Marketing Manager

Job description

ABOUT THE ROLE

We're looking for a Marketing Manager to join our team and assist with rapid audience growth and increased awareness of the Hashtag Sports brand. The role will report to the Head of Strategy & Growth. The ideal candidate is a self-starter who is action-oriented, creative, and flexible and who wants to work in a collaborative, fast-paced environment.

You will be responsible for driving revenue, audience development, and community engagement across our online and offline channels to support established events (Hashtag Sports 2022 + Hashtag Sports LIVE virtual series), The Engagement Academy Sports x Entertainment, fast-growing programs (Hashtag Sports Awards + Creators of Color), industry-leading newsletters, social content, and future lines of revenue.
 

WHAT YOU WILL DO

  • Own our marketing efforts across all parts of the business

  • Build and maintain event/awards websites using content management system (CMS) to update copy, images, and lead capture forms

  • Create stunning promotional decks and email marketing campaigns

  • Support growth of Hashtag Sports social media channels by delivering attention to individuals engaging around the brand

  • Assume demand generation responsibilities, including webinar series and co-marketing partnerships

  • Lead implementation of marketing automation workflows in Hubspot CRM

  • Contribute to community outreach, awareness campaigns, and engagement efforts for conference and awards program

  • Maintain efficient and detailed time & action calendars to ensure successful program execution for sponsor marketing deliverables

  • Support editorial process and content strategy for Hashtag Sports newsletters and Engage by Hashtag Sports

  • Provide timely analytics to leadership to enable sales

  • Brainstorm event programming, content, and activation ideas with Event Director

  • Assist with strategic evolution of Hashtag Sports brand, voice, and audience

  • Engage in social media to promote your personal brand, colleagues, and Hashtag Sports

Job requirements

WHAT WE’RE LOOKING FOR

  • Minimum 3 years of experience in marketing

  • Ability to manage multiple workloads and meet fast-paced deadlines

  • Finger on the pulse of sports, entertainment, and pop culture

  • Proficient in Canva (Adobe Creative Suite a plus)

  • In-depth knowledge of social media trends and experience with platform management tools

  • Experience with Google Analytics and understanding of basic SEO best practices

  • Creative thinker who is extremely detailed and organized

  • Excellent written and verbal communication skills

  • Ability to drive lead generation and audience engagement

  • Flexible and can deal effectively with changes in priorities or ambiguity

  • Skills to manage event and advertising budgets

  • Experience at a b2b or b2c event organizer (a plus)

  • Comfortable with HTML (a plus)

EQUAL OPPORTUNITY

Hashtag Sports is an equal opportunity employer that believes creativity and ingenuity are amplified with an organization that employs people from a wide variety of backgrounds and experiences. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.